Social Media Manager, Mumbai

I grow brands people stop scrolling for.

Four plus years building social campaigns for Audi, Citroën, JBL, Tata Motors and Bajaj Allianz. I took one client from zero to 124,000 followers in 18 months. I can do the same for your brand in Europe or anywhere else.

DM
SINCE 2020
Scroll
0K
Followers, from zero
0M
Impressions, one campaign
0+
Years in agency life
0+
Brands trusted me
DM

I'm Danish. I have spent over four years inside agencies in Mumbai, working on accounts for car brands, fashion houses and audio brands. I like numbers as much as I like a good photo. Both matter when a brand is trying to be seen.

Social Strategy Reels & Content Influencer Marketing SEO Crisis Comms Campaign Analytics
About

Built for brands that move fast

My work sits where data meets story. I read the analytics first, then I write the caption, pick the reel and brief the shoot. I don't believe in posting for the sake of posting. Every piece of content has a reason to exist.

I have worked with European automotive brands entering India, so I know how to carry a brand's voice across a new market without losing what made it special at home. That works the other way too.

Social Media Manager
Creative Agency, Mumbai
JUL 2023 — PRESENT
Digital Account Executive
Scarecrow M&C Saatchi
AUG 2022 — JUN 2023
Digital Media Executive
WAT Consult (Tata Motors, Bajaj Allianz)
MAR 2022 — JUN 2022
Account Executive
Digital Refresh Networks
DEC 2021 — MAR 2022
Client Servicing Trainee
Havas (Audi, Citroën, JBL, Harman Kardon)
DEC 2020 — JUN 2021
Selected work

Five brands. One playbook, made new each time.

A few of the accounts I have led or shaped. Numbers are real, pulled from the campaigns themselves.

CASE 01

Saleem's Fashion

Bridal couture, organic growth, influencer partnerships

A bridal fashion house with real craft behind it, but almost no one online knew it existed. We started from zero followers.

  • Built the brand's visual identity from scratch
  • Ran an Instagram-first content system, week after week
  • Set up influencer partnerships that actually fit the brand
124K FROM 0
Followers
1.9M
Impressions
1.03M
Accounts reached
34K
Engaged users
CASE 02

Citroën

C5 Aircross SUV, India market entry

A European car brand walking into India for the first time. The job was not just selling a car. It was building a presence people would trust.

  • Worked on India's first Citroën showroom launch, in Ahmedabad
  • Built collateral for every touchpoint, from envelopes to pamphlets
  • Grew organic social for the SUV launch from day one
1st
Showroom in India
New
Market entry
CASE 03

Audi India

Content command, through a hard year

2020 to 2021 was not kind to anyone. I led content for Audi India's social through it, so the brand stayed visible while showrooms stayed shut.

  • Kept a full content calendar running, with clear themes
  • Made reels and carousels that still felt premium, not pandemic-cheap
12mo
Continuous coverage
Luxury
Tone, kept intact
CASE 04

JBL India

"Dare To Listen" campaign

A Gen Z launch campaign, built for noise. We leaned on influencers and a reel that was made to be shared, not just watched.

  • Activated 15+ influencers across the launch window
  • Drove pre-orders before the product even shipped
5,000+
Pre-orders, week one
2.4M
Campaign reel views
15+
Influencers activated
CASE 05

Alcon

Global eye care, made human

A medical brand needed a voice that did not sound clinical. We bridged science and everyday life, one post at a time.

  • Built an educational series that broke down eye care, simply
  • Ran a LinkedIn strategy connecting Alcon to practitioners
30%
Follower growth
4.8K
Clicks to website
How I work

No guessing. Just a clear process.

01

Listen & audit

I read the existing account, the numbers and the competitors before I write a single caption. No moves without a reason.

02

Build & shoot

Reels, carousels, static posts, all made with Canva and a real eye for what stops a thumb mid-scroll.

03

Post & watch

I track what works week by week, not month by month, and shift the plan while the campaign is still live.

04

Partner & extend

Right influencers, right moment. I pick people who fit the brand, not just the follower count.

05

Report, honestly

Clear reports linking what we made to what it actually did. No vanity numbers dressed up as wins.

06

Stay ready

Crisis comms when things go wrong, fast replies when the timing is right. Social never really sleeps.

AUDICITROËNJBLTATA MOTORSBAJAJ ALLIANZHARMAN KARDONALCON AUDICITROËNJBLTATA MOTORSBAJAJ ALLIANZHARMAN KARDONALCON
Get in touch

Let's grow your next account.

Working with a European brand entering India, or an Indian brand wanting to reach a global audience. Either way, I'd like to hear about it.